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Research papers

Advertising clusters in Asia

Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to advertising, ad expenditure in the region is...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Shivkumar Moulee
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Moulee, S. (2013a, April 07). Advertising clusters in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-clusters-in-asia


Research papers

Connecting with consumers

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to clearly establish priorities of marketing investment....

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Neerja Wable, Shivkumar Moulee
Company: KANTAR TNS Malaysia
June 4, 2006
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Citation

Wable and Moulee (2006a, June 04). Connecting with consumers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/connecting-with-consumers


Research papers

Advertising in Asia

Asia continues to grow in stature and significance. With over half the world's population residing in the region, recent economic indicators suggest a shift in balance of global power as well. As advertising continues to dominate share of...

Catalogue: Congress 2005: Making A Difference
Authors: Neerja Wable, Shivkumar Moulee
Company: KANTAR TNS Malaysia
September 21, 2005
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Citation

Wable and Moulee (2005a, September 21). Advertising in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-in-asia